Culture and Global Business: The Felt Impact of Culture on Global Business

The Felt Impact of Culture on Global Business| TransHome

Culture and Global Business: The Felt Impact of Culture on Global Business, Dubai, UAE

Having at least some background information about a certain country is a requirement of any professional language services because of the huge impact culture has on global business. Language services, translation in particular, needs to bridge cultures in order to make your finished projects usable in another country. It is also important for the business professionals to familiarize themselves with the local culture; a foundational and necessary step ahead of reviewing projects, communicating and negotiating deals so that businesses are driven to a much greater global success. Read on while we give practical advice and explain how you can benefit from the impact of culture on global business.

Higher Language Standards Speak to Cultural Differences Not Just Syntax

The increasing number of freelance and in-house professional translators puts more competition into the language industry and gives prospective clients a much bigger pool to choose from. This has also led business executives and entrepreneurs to raise their standards and require better language services. One of the things that makes translation better is when it is transparent, or reads as if a native of the country prepared it. All translated projects should be accurate and grammatically correct, but preserving meaning while speaking to a new culture is a much harder task.

A Step Beyond Accuracy

A felt trend in the language services industry is a much greater demand for human translation. Business professionals know that AI software such as computer-assisted translation tools is as useful in the translation business as it is in any other in demand industry that requires speed and high output. Clients are becoming aware of the need to address an audience member’s culture and requesting human translation done by experienced linguists who have in-depth subject and much-needed cultural knowledge.

After researching the topic, we found that more than half of all existing companies as well as those started just this year are expanding into the global market sooner. In other words, a startup might start marketing to foreign audiences during its first year. This highlights the impact of culture on global business when reaching prospective customers if the focus is on language translation alone. Businesses can overcome these challenges and more by considering some points.

What Modern Language Services Clients Should Consider

Challenges to Language Barriers

Businesses that decide to expand into new markets need to include two key actions in their marketing plans: identifying a culture’s needs and translating material accurately. For example, if you want to build a strong relationship with foreign audiences make sure you have some idea about their social customs through one of the following ways:

  • Reading current popular culture trends
  • Read what your clients are reading (for example, a translated Chinese business magazine)
  • Invite client to a business dinner
  • Talk to natives
  • Watch a few popular movies in subtitles
  • Join a group on Facebook that discusses relevant topics

Familiarizing yourself with the target culture will help you develop a whole new perspective of and respect for that audience that will become obvious through your work with them.

The Effect of Culture on Business


When a business owner decides to take their business to a new global level you should have at least a basic understanding of the cultural differences between your local market and the target market. This knowledge will help you choose the best language services provider for your needs and will allow you to evaluate their work guaranteeing its usability and success for your company.


Avoid Misunderstandings and Increase Brand Popularity

Understand the impact of culture on global business to avoid misunderstandings that can result from inaccurate or low-quality language services. Common areas of daily business that become affected by cultural differences and can lead to misunderstandings are listed below.


Your company’s ability to communicate your ideas to a foreign audience is hurt when that audience’s culture is not taken into account. This is especially important if you plan to outsource any business services to a foreign company or getting ready to form new partnerships with companies or individuals in that country. Also, you should avoid the possible barriers to communication these cultural differences pose by being familiar with the language your target market speaks. You are not expected to become fluent in every language of every audience group, but a basic background is valuable.

In-Person Interactions

Communication includes online correspondence and video conferences, but you may find yourself in a live meeting or on a business trip with other professionals who speak the language of your foreign audience. A common salutation or hand gesture in your culture may be seen as offensive by a foreign business partner or client. When you know that a future in-person meeting is likely, try familiarizing yourself with some of the socially accepted rules of in-person communication in your target culture. These points about etiquettes in business will help.


Etiquette in Business

Etiquettes change from culture to another, for instance, Canadians and Americans usually use first names when dealing with business partners while Eastern cultures typically use “Sir” and Ma’am”.

In China and South Korea, you have to address people formally by adding Mr. or MS. before their last names.

Business professionals in the United States, Russia, and South Korea expect participants to arrive on time. In contrast to other cultures that view time more leniently.

If you are interacting with associates or clients from Germany, you are expected to arrive at least 10 minutes earlier than the official meeting time.

It is acceptable to arrive 30 minutes late to a business meeting in Mexico.


Business Negotiations

Negotiations are necessary in any business agreement and may depend on the social beliefs of each culture to a great degree. For example, the act of negotiating is associated with forming a strong relationship in Asian countries. In contrast, Western countries view negotiating as a competition and may approach it with suspicion and caution. Knowing this will affect how you initiate a negotiation and may even help you make a much better business deal.


Business professionals across fields and specialties should be aware of the importance of culture on business success, the huge impact of culture on global business, and how it changes from country to country especially when considering language services to break cultural barriers.


Law English to Arabic

what these words indicate in law for

  • I agree to ratify  (أوافق على التصديق على , أوافق على المصادقة)
  • When made a party (عندما تصبح طرفا , ستصبح طرفا)
  • Pre-judgment and post-judgment interest (فائدة ما قبل الحكم و فائدة ما بعد الحكم)
  • Such further rile (أى معونه اضافية)
  • Remit (احاله)
  • Hereby amends and supersedes( يعدل و يلغى بموجب هذة الوثيقة, يغير و يتمم بمقتضى الوثيقه)
  • Orders as follows in this and all other general jurisdiction (تحكم/ تأمر بما يلي في هذه الولاية القضائية وغيرها من الولايات القضائية العامة)
  • Submission of no case to answer (تقديم ما يفيد بوجود دعوى تستحق الدفاع عنها)
  • Alleges causes (يسوق أسباب الدعوى, قبول الدعاوى)
  • Without your being heard (بدون جلسه أستماع, دون مرافعتك)
  • signposting (العلامات و الارشادات)
  •  legacy company (شركه مورثه)
  • unlawful profit order (حكم بالكسب غير المشروع)
  • Took a plea to the competency of the charge (دفعت بثبوت الاتهام)
  •  Hub Cases (قضايا الرأى العام, القضايا تخص الوطن و قضايا الامن القومى)
  • Committal in absentia (احاله غيابيه, حكم غيابى )


6 challenges legal translators encounter   


Having a strong fluency in the source and target languages

A legal translator is expected to know both languages front and back especially the legal terms used in each. This expertise helps the language professional prepare an accurately translated document that makes sense to the reader. The best way to do this is to ensure that the legal expressions tell the reader the same thing.


Translating legally binding contracts into multiple languages

Extra care must be taken when translating paper-based or digital documents and contracts into more than one language. Each document needs to be checked and re-checked for language accuracy and preservation of meaning by various translators, editors, and proofreaders to ensure that the document does what it is supposed to do.


Adhering to a deadline that takes into account many factors

Legal documents receive certified translation to be used for several purposes and that often means that the document, paper-based or a digital file, has to be translated, certified, and ready to be used by a certain date.


Ensuring that the legal document is recognizable in court

Different countries, provinces, or states might have varying legal systems and require legal documents to have a Legal Translation Agency, especially if the document is evidential. This is why it is important to keep the format of any legal document consistent as well as being familiar with the legal document certification requirements of the intended facility.


Translating files documenting e-commerce disputes between foreign business partners

According to The Economist, the number of yearly e-commerce disputes worldwide is about 750 stressing the role of an experienced translator. E-commerce business professionals are expected to make an even greater number of legal translation requests on a regular basis due to the likelihood of attracting foreign customers online.


Avoiding any spelling and grammar errors is often impossible

Like everyone, legal translators might make slight spelling errors or overlook using the correct form of a verb from time to time. To avoid this, these professionals translate legal documents first thing in the morning then send the translated legal files, whether originally paper-based or digital, to another team member for review and editing


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Top 5 Benefits of localizing your business


1. Boost your product share

As a business owner when you target a new market, localize your product to be suitable and close to the target market.

2. Prevent cultural confusion caused by differences

When you localize your product, it will avoid any cultural barriers and will be accurate with the target language.

3. Boost your profits

When you adapt your products to the target customers, you will gain more sales.

4. Build a long-term relationship with customers

When your customers found that your products are suitable for them and localized, Will leads to building a relationship with customers.

5. Maximize brand awareness

When your product localized to new markets, your brand will gain a reputation in the international market.


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How translation quality is effective in maximizing your business profits.

How translation quality is effective in maximizing your business profits.


1. Delivers your business message correctly, by decreasing the language gap between the local market and the target one.

2. Communicates target customer with your business comfortably, by Delivering your business accurately into that target market easily.

3. Boosts your brand visibility.

4. Reaching too much more potential customers, which Increases your business profits.

5. Keeps you safe by Translating your contracts and legal agreements.

6. Earns you a reputation between competitors throughout your dealing markets. 


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How app localization effects in your business strategy

We realized the vital role of apps localization in the latest years 


  • Boosts your marketing campaign. 

  • Widens your customer base. 

  • Earnings more various customers from different nations. 

  • Gains an international reputation. 

  • Accumulations more engagements. 

  • increases the apps downloading indicator and your so profits. 

  • satisfying your customer. 

  • Build a trust relationship with users.


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5 steps for successfully App Localization process

1. Collect your ‘’ data resources’’

Collect your data such as content and images anything else except codes, to translate.


2. Application layout

Be sure that your application design will be suitable for the target language text direction.


3. Description of the app in the store

Make sure you translate the description of your application in the store.


4. Translate the app keywords

Translate target keywords for your application


5. Test your application

An important stage in the whole process, to avoid any errors in the application and a guarantee to succeed in the app localization process.


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5 tips assist you to choose the best translation agency.


 As an owner, there are tips will assist you in your business For instance,


1. Translator’s certification

Ask your translation partnership or your UAE Translation Services company about the certification of their translators.

2. The accuracy of the translation agency

Ensure that your translation agency pays attention to every detail in your translation document.

3. The ability to edit and review

Ensure that the translation will go through editing and reviewing stages to guarantee you will have a quality translation.

4. Specialized translators in each sector

Ensure that your Legal Translation Agency hires translators for every sector, to have the guarantee they knowledge about the sector’s terminologies and jargons.

5. Ensure the agency provides localization services

 You will need localization services to handle the cultural differences between global markets.


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How Your Business Can Use DTP in 2019

How Your Business Can Use DTP in 2019


Desktop Publishing (DTP), sometimes called typesetting, is one of the language services clients are choosing more often in 2019 and is predicted to remain strong for years to come. DTP refers to a method of creating digital forms of traditionally printed materials, like newsletters and magazines to make it easier to communicate new information with your audience. Businesses are making greater use of the versatile service to save effort, time, and money in more ways in 2019 and in upcoming years. The following are just 8 of the many ways your business can benefit from this service regardless of its industry, location, language, target audience, or size.


Common Ways to Use DTP

1. Talk to email subscribers and potential clients

Use desktop publishing strategies as an informative means that lets you send newsletters, brochures, magazines and flyers that communicate to your email subscribers.

2. Certificates

Whether you are giving a one-time workshop about publishing e-books or a 4-week online course about business marketing, giving students certificates of completion gives them material evidence of their accomplishment. Depending on your translated language, the certificate can be developed in RTL typesetting or LTR typesetting formats.

3. Save time and money Getting printed or digital magazines, business cards, pamphlets, and marketing materials

made by an experienced LSP can save you up to half the cost of traditional printing and doesn’t require more than a phone call or two. Livewire predicts an increasing need for quality DTP for business websites and business marketing across industries.

4. Social Media Campaigns

Since visuals accompanied by attention-grabbing relevant text (in the appropriate target language) have been shown to get more hits, DTP graphics can make any social media campaign better and more likely to grab the attention of potential customers and clients.

5. Developing legal documents DTP is essential for creating customized legal documents

like agreements and contracts and makes publishing these documents in a translated language easier. A DTP professional would create the customized page layout you need and insert the translated language.

6. In-House correspondence material

Regardless of the size or location of your company, you need to hire employees and correspond with them regularly. DTP services offer you a chance to customize RTL or LTR language templates, hiring forms, job applications, memos, meeting minutes, planners, universal letterhead and so much more that will give your company a more professional image.

7. Customize uniform designs

The best thing about desktop publishing is that it allows you to design anything in any language you choose. An expert language service agency can create customized uniform logos or designs relevant to your business in the language of your choice.

8. Training materials

A language service provider (LSP) that offers desktop publishing and typesetting services can take work manuals, guides or workbooks written in one language and translate them into your target language while keeping the existing format and graphic designs.

DTP professionals at The TransHome have years of experience using various desktop publishing and translation software that is compatible with Windows and Mac platforms. These programs including:

  • Catalyst
  • Passalo
  • SDL Insight

Compatible Translation Software:

  • Trados
  • SDLX
  • Transit
  • DejaVu

We have language specialists who can translate your content into more than 120 languages for any DTP project you need. These language professionals work closely with your assigned project manager to produce quality DTP projects within your required timeframe. You are free to review your project and request any alterations you feel are needed. We understand that sometimes a new idea might come to you after you put in your order. For major alterations, we have set up a complete customer services department and sales department and have several project managers each with a different field of experience to assign to your projects accordingly.


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How to Create English Content for Translation into Other Languages

How to Create English Content for Translation into Other Languages


Use Commas and Connecting Words to Separate Multiple Nouns

➢  When writing about several things, people, places, or events (nouns) in the same sentence, make sure you use correct punctuation, like commas, and conjunctions, like and,  to encourage reading comprehension.

Be Concise

➢  Sentences should have less than 20 words and convey a complete idea.

Synonyms Should be Used to Help Explain Difficult Words

➢  Use synonyms, or words with the same meaning, to make your content easier to understand not more wordy.

Pay Attention to Word Order

➢  Word order is one of the factors that can make or break a sentence’s grammar. Pay close attention when writing descriptions about things, people, places or happenings.

Replace Culturally-Specific Words with Facts

➢  A certain culture may interpret expressions, idioms, and emotion words differently than what you originally intended; it is safer to avoid these.

Know How the New Language Expresses Dates, Numbers, and Other Style-Specific Content

➢  Even when writing in English, keep a style guide on hand in the new language to reference things like a month, day, and year order in the date or how it expresses its currency. 

Being Too Concise Can Also Hurt Your Meaning

➢  Make sure that the ideas in your sentences are explained clearly in as few words as possible, but realize that you might have to use connection words to flesh out your sentences to help the reader understand what you mean.

Choose Simplicity as Much as Possible

➢  Phrasal verbs should only be used when they add to the meaning of the sentence, otherwise, you should replace the verb+adverb phrase with a single word.

Use Active Voice Rather Than Passive Voice Whenever Possible

➢  Writing “He quickly found the article” reads better than “The article was quickly found by him” even though both sentences are technically grammatically correct.



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